bricstransportТранспорт БРИКСBRIСS Transport2949-0812ФГБУ ДПО «УМЦ ЖДТ»10.46684/2023.1.9bricstransport-30Research ArticleЭКОНОМИКА МЕЖДУНАРОДНЫХ ПЕРЕВОЗОК И ЛОГИСТИКИ: ИНТЕЛЛЕКТУАЛЬНЫЕ И ЦИФРОВЫЕ РЕШЕНИЯ И ПРАКТИКАECONOMICS OF INTERNATIONAL TRANSPORT AND LOGISTICS: INTELLIGENT AND DIGITAL SOLUTIONS AND PRACTICESКо-маркетинг и кооперация транспортно-логистического комплекса в сложных экономических условияхCo-marketing and Cooperation of the Transport and Logistics Complex in a Challenging Economic EnvironmentКсенофонтоваТ. Ю.KsenofontovaT. Yu.

кафедра Менеджмент и маркетинг, зав. кафедрой , д.э.н, профессор

Санкт-Петербург 

Tatyana Yu. Ksenofontova — Dr. Sci. (Econ.), Professor, Professor of the Department of “Management and Marketing”

Saint Petersburg, 190031, Russian Federation; Northwestern Federal District, St. Petersburg, emb. R. Fontanki, 115 (Yusupov Palace), room 9-303 

tyuksenofontova@mail.ruГуляеваО. А.GulyaevaO.

кафедра Менеджмент и маркетинг, зам. зав. каф. по магистратуре, к.т.н., доцент 

 Санкт-Петербург 

Olga A. Gulyaeva — Cand. Sci. (Eng.), Associate Professor, Professor of the Department of “Management and Marketing” 

Saint Petersburg, 190031, Russian Federation; Northwestern Federal District, St. Petersburg, emb. R. Fontanki, 115 (Yusupov Palace), room 9-303 

oaioa@mail.ruПетербургский государственный университет путей сообщения Императора Александра I (ПГУПС)РоссияEmperor Alexander I St. Petersburg State Transport University (PGUPS)Russian Federation2023140420232130Copyright © Ксенофонтова Т.Ю., Гуляева О.А., 20232023Ксенофонтова Т.Ю., Гуляева О.А.Ksenofontova T.Y., Gulyaeva O.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.bricstransport.ru/jour/article/view/30

Рассмотрена проблематика кооперации в условиях возрастающего санкционного давления на транспортно-логистический комплекс (ТЛК).Проведен комплексный экспресс-анализ воздействия введения санкций по направлениям кооперации. Изучена системаантикризисных мер по снижению ущерба от влияния санкций на предприятия российского ТЛК.В равной степени исследованы факторы ко-маркетинга и кооперации в ТЛК. Раскрыто наполнение концепции кооперации в ТЛК; оговаривается возможность применения целевого и территориального подходов.

Определена последовательность оценки эффективности бизнес-процессов, динамические модели развития экономики. Представлена схема системы кооперации организаций ТЛК; кроме того, для решения задач ко-маркетинга предложен алгоритм оптимизации бизнес-процессов субъекта предпринимательства по критерию различных социальных групп потребителей.В условиях ухудшения экономической ситуации для повышения лояльности потребителей ТЛК необходимо наладить регулирование системы кооперации. Предложено построить взаимодействие субъектов предпринимательской деятельности ТЛК на основе принципов ко-маркетинга, уделить внимание проблеме развития населенных пунктов регионов, как предпринимателей, так и государства.

The article deals with the issues of cooperation in the context of increasing sanctions imposed on the Russian Federation transport and logistics complex (TLC).A comprehensive express analysis of the impact of sanctions in different aspects of cooperation has been carried out. The system of anti-crisis measures to reduce the damage from the sanctions imposed on the enterprises of the Russian TLC has been studied.The factors of co-marketing and cooperation in the TLC have been researched as well. The content of the cooperation concept in the TLC has been outlined and the possibility of a targeted and territorial approach stipulated.A sequence of steps for measuring business processes performance and dynamic models of economic development have been worked out. The cooperation framework of TLC enterprises has also been presented. Besides, in order to solve the problems of co-marketing, an algorithm of business process optimization of business entities with respect to different social groups of consumers has been proposed.In the deteriorating economic environment, it is necessary to regulate the system of cooperation in order to increase the TLC customer loyalty. It has been proposed to frame the interaction of TLC business entities on the principle of co-marketing, and to focus on the issue of regional residential community development, both by businesses and by the State.

ко-маркетингтранспортно-логистический комплекскооперацияцелевой подходтерриториальный подходсанкционное давлениепараллельный импортco-marketingtransport and logistics complexcooperationtargeted approachterritorial approachsanctions pressureparallel importsReferencesKsenofontova T.Yu., Mardas A.N., Gulyaeva O.A., Mardas D.A. In Search of Technological Breakthroughs: Why Are There Few Successful Startups in Russia? Smart Technologies in the Modern World: proceedings of the jubilee all-Russian scientific and practical conference dedicated to the 75th anniversary of the South Ural State University. Vol. 2. 2018;132-138. EDN: ZANNFJ (In Russ.).Ksenofontova T.Yu., Mardas A.N., Gulyaeva O.A., Mardas D.A. In Search of Technological Breakthroughs: Why Are There Few Successful Startups in Russia? Smart Technologies in the Modern World: proceedings of the jubilee all-Russian scientific and practical conference dedicated to the 75th anniversary of the South Ural State University. Vol. 2. 2018;132-138. EDN: ZANNFJ (In Russ.).Gulyaeva O.A., Mardas D.A. Models for Building a Business Portfolio within the Framework of a Corporate Strategy. Proceedings of Emperor Alexander I Petersburg State Transport University. 2007:1(10):140-153. EDN LRHVZN. (In Russ.).Gulyaeva O.A., Mardas D.A. Models for Building a Business Portfolio within the Framework of a Corporate Strategy. Proceedings of Emperor Alexander I Petersburg State Transport University. 2007:1(10):140-153. EDN LRHVZN. (In Russ.).Ksenofontova T.Yu., Mardas A.N., Gulyaeva O.A., Chernobay N.S. Cloud Technologies: Panacea or Marketing? Smart Technologies in the Modern World: proceedings of the jubilee all-Russian scientific and practical conference dedicated to the 75th anniversary of the South Ural State University. Vol. 2. 2018;138-144. EDN ZANOKL. (In Russ.).Ksenofontova T.Yu., Mardas A.N., Gulyaeva O.A., Chernobay N.S. Cloud Technologies: Panacea or Marketing? Smart Technologies in the Modern World: proceedings of the jubilee all-Russian scientific and practical conference dedicated to the 75th anniversary of the South Ural State University. Vol. 2. 2018;138-144. EDN ZANOKL. (In Russ.).Ksenofontova T.Yu., Mardas A.N., Gulyaeva O.A. Improvement of Railway Freight and Passenger Turnover by Means of Subsidization of Integrated Territory Development Projects. Bulletin of Scientific Research Results. 2020;1:85-94. DOI: 10.20295/2223-9987-2020-1-85-94 EDN QZYQVW. (In Russ.).Ksenofontova T.Yu., Mardas A.N., Gulyaeva O.A. Improvement of Railway Freight and Passenger Turnover by Means of Subsidization of Integrated Territory Development Projects. Bulletin of Scientific Research Results. 2020;1:85-94. DOI: 10.20295/2223-9987-2020-1-85-94 EDN QZYQVW. (In Russ.).Ksenofontova T.Y. Intellectual Capital of Manufacturing Enterprise as Criterion of Its Competitiveness Level Assessment. Vestnik INJEKONa. Series: Economics. 2012;3:151-159. EDN: PAOVLX (In Russ.).Ksenofontova T.Y. Intellectual Capital of Manufacturing Enterprise as Criterion of Its Competitiveness Level Assessment. Vestnik INJEKONa. Series: Economics. 2012;3:151-159. EDN: PAOVLX (In Russ.).Mardas A.N., Gulyaeva O.A., Rumyantsev N.K., Tretyak V.P. Methods of Strategic Analysis in the Railway Complex: Monograph. St. Petersburg, Emperor Alexander I Petersburg State Transport University, 2013;136. EDN THIMOT. (In Russ.).Mardas A.N., Gulyaeva O.A., Rumyantsev N.K., Tretyak V.P. Methods of Strategic Analysis in the Railway Complex: Monograph. St. Petersburg, Emperor Alexander I Petersburg State Transport University, 2013;136. EDN THIMOT. (In Russ.).Kosheleva T.N., Ksenofontova T.Y. Approaches to the Strategic Development of Small Business Structures in the Conditions of the Formation of the Digital Economy. Problems of Management of Production and Innovation Systems: materials of articles of the All-Russian scientific and practical conference. 2019;56-59. EDN: JNMVVR (In Russ.).Kosheleva T.N., Ksenofontova T.Y. Approaches to the Strategic Development of Small Business Structures in the Conditions of the Formation of the Digital Economy. Problems of Management of Production and Innovation Systems: materials of articles of the All-Russian scientific and practical conference. 2019;56-59. EDN: JNMVVR (In Russ.).Mardas O.A. Information Support of Automated Systems for Managing the Quality of Products of Industrial Enterprises: Dissertation ... Candidate of Technical Sciences. St. Petersburg, 2005;210. EDN NNKLQL. (In Russ.).Mardas O.A. Information Support of Automated Systems for Managing the Quality of Products of Industrial Enterprises: Dissertation ... Candidate of Technical Sciences. St. Petersburg, 2005;210. EDN NNKLQL. (In Russ.).

The authors declare that there are no conflicts of interest present.